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Education Marketing Manager

Employer
Moorfields Eye Hospital NHS Foundation Trust
Location
London
Salary
£21,235 to £25,182 a year incl HCAS
Closing date
16 Jul 2024

View more

Profession
Other Health Profession
Grade
Band 6
Contract Type
Permanent
Hours
Part Time
Moorfields Education offers cutting-edge short courses and programmes to ensure that participants receive the latest thinking in medical practice and use these insights to positively impact their organisation making a difference to patients across the world. Our core purpose is that sight matters - we are committed to supporting the improvement of eye care around the world.

We are dedicated to sustaining and building on our pioneering history, ensuring we remain at the cutting edge of developments in eye care across our extensive network of sites in England and in the United Arab Emirates. Our main focus is the treatment and care of patients with a wide range of eye problems, from common complaints to rare conditions that require treatment not available elsewhere.

The marketing manager for Moorfields Education is a part time role for 2.5 days a week. This role will focus on developing and implementing the marketing and recruitment strategy required to support the Moorfields Education vision. This includes brand awareness and social media, marketing campaigns to attract and retain new and existing audiences and delivering engaging, cost effective and successful marketing activity.

Main duties of the job

This role is responsible for the delivery of the marketing and communication plan for Moorfields Education.

The person will support the associate director of marketing and comms, head of marketing and joint education director in developing and implementing the marketing and student recruitment strategy required to support Moorfields Education.

The appointed candidate will be responsible for student recruitment onto existing programmes offered by Moorfields Education including marketing and recruitment for short courses and other educational events.

The person will oversee the website pages and social media for Moorfields Education as well as run appropriate digital marketing campaigns.

At times, the person will support marketing activities and campaigns for Moorfields Private, Moorfields Eye Hospital NHS Foundation Trust or other Moorfields brands.

About us

At Moorfields, we provide more than just an excellent career and great colleagues to work with. We also offer:

Salary including High-Cost Area Supplement

Opportunity to join the NHS Pension Scheme

Free 24/7 independent counselling service

Learning and development opportunities

Easy and quick transport links

A range of attractive benefits and discounts

Access to Blue Light Card and other NHS Discount Schemes

Free Pilates classes

Full support and training to develop your skills

Flexible working friendly organisation

And so much more! To see the full range of benefits we offer please see our Moorfields benefits document.

We are unable to offer visa sponsorship for this role.

Job description

Job responsibilities

Insight and understanding

Gather and utilise audience and sector insights to deliver effective engagement through media, events and response channels (owned, earned and paid for), which have greatest impact at a brand, product, price, and service level.

Use analytical tools to track, evaluate and adjust digital campaign activity.

Support the development and implementation of performance/ROI model to track, report and evaluate the effectiveness of all marketing activity to inform future initiatives.

Keep up to date with external changes affecting market recruitment, including competitor activity, and advise on policy.

Operational delivery

Implement an always on marketing and communications activity including optimisation of search, online channels, and content marketing across relevant media channels.

Work with the digital and marketing comms teams to deliver the most effective and (cost) efficient routes to market via digital channels, content and media. All activity must be GDPR compliant.

With the support of the head of marketing and joint education director, develop and deliver plans, programmes, events and tactics to support the marketing strategies aimed at key markets

Support programmes, events and tactics to strengthen the marketing strategies aimed at key markets (both virtually and face to face).

Ensure all activity is undertaken in line with the agreed integrated brand, marketing and communications strategy.

Manage relationships with external agencies to ensure delivery of agreed activity and delivery of data to support the marketing outcomes reports.

Ensure all activity is delivered in line with pre-determined and delegated budgets.

Ensure all marketing activity takes place within the appropriate legal and regulatory frameworks.

To lead and manage Moorfields Education recruitment activities, delivering professional and inspiring engagement to optimise recruitment and conversion.

Lead in the production of new and engaging content that supports the overarching strategy and covers all areas of education activity.

Ensure all activity is delivered in line with pre-determined and delegated budgets.

Support the integration of Moorfields Education marketing activities with other business areas including but not limited to Moorfields Private and Moorfields Eye Hospital NHS Foundation Trust.

When required, support other trust marketing campaigns such as for Moorfields Private or Moorfields Eye Hospital NHS Foundation Trust

Considerations

The post-holder will be in possession of highly complex, confidential and sensitive information, often before the most senior members of the hospital, and must be able to work in an autonomous, confidential and calm way in managing this information appropriately.

The post-holder will occasionally have to deal with difficult messages and stakeholders in a way that promotes hospital values and behaviours with regard to respect, openness and challenge.

The post-holder will have to present plans and programmes, and credibly prove performance and results of marketing activity to the senior managers within the marketing and communications team and other senior managers as required.

The post holder will be required to travel to many of the hospitals other locations, and other organisations.

The post-holder may be required to occasionally work irregular hours in accordance with the needs of the role. Such requirements will always be considered in conjunction with the trusts employment policies. Where this involves working additional hours the role holder will receive time off in lieu.

Person Specification

Education and qualifications

Essential

  • oEducated to bachelor's degree level or equivalent in relevant subject
  • oRecognised marketing qualification or experience/training equivalent


Experience

Essential

  • oExperience in marketing planning, delivery and evaluation
  • oExperience of delivering integrated marketing campaigns, including digital
  • oExperience of managing relationships with external agencies


Desirable

  • oWorking in a similar role in a commercial, health and/or higher education sector
  • oExperience in student recruitment and marketing in a HE setting


Knowledge

Essential

  • oKnowledge of marketing theory and best practice
  • oKnowledge of marketing communications techniques
  • oBroad understanding of digital media/analytics tools, CRM systems and website management
  • oAbility to use software packages such as Microsoft Word, Excel and PowerPoint


Skills/abilities

Essential

  • oPlanning and organisational skills to deliver activity in line with strategic plans
  • oProven track record of working calmly and effectively to tight deadlines, sometimes conflicting and sometimes under pressure
  • oAbility to evaluate marketing initiatives both quantitatively and qualitatively to inform future initiatives
  • oExcellent written and oral communication skills
  • oAbility to establish effective working relationships across the organisation and externally
  • oAbility to solve complex problems
  • oQuality focused


Personal qualities

Essential

  • oExcellent interpersonal and presentational skills
  • oGood time management and the ability to prioritise and manage a complex workload
  • oAbility to represent the organisation at all levels including with patients, senior management and external stakeholders
  • oAbility to cope with a high pressured environment
  • oCreative thinker, keen to consider new approaches and able to convey the vision to others
  • oWillingness to work flexibly to meet the needs of the organisation
  • oGood humoured, tactful and respectful


Employer details

Employer name

Moorfields Eye Hospital NHS Foundation Trust

Address

Moorfield Eye Hospital NHS Foundation Trust

162 City Road

London

EC1V 2PD

Any attachments will be accessible after you click to apply.

273-DC-2396

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