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Senior Marketing Manager

Employer
The Royal Marsden NHS Foundation Trust
Location
Chelsea
Salary
£51,488 to £57,802 per annum
Closing date
16 Jul 2024

View more

Profession
Other Health Profession
Grade
Band 7
Hours
Full Time
We are looking for an experienced, enthusiastic and proactive Senior Marketing Manager to deliver best in class marketing and communications that will engage staff, patients and partners and position The Royal Marsden as a world-leading cancer centre of excellence. The Senior Marketing Manager will support the Head of Marketing to deliver the Trust marketing programme and contribute towards the development of The Royal Marsden brand in line with the hospital's strategic priorities.Key skills include campaign planning and management, creative management, agency working, stakeholder engagement, events, team development and budgeting,Based in Chelsea, with travel to Sutton required, this role sits within the marketing team and is a dedicated Trust role which supports The Royal Marsden NHS Foundation Trust, The Royal Marsden School, RM Partners and the NIHR Biomedical Research Centre.

Main duties of the job

We are investing in our team and our brand so that we can deliver best in class experiences for all our audiences including our patients, their families, consultants, GPs, education purchasers and our research community.

The Senior Marketing Manager will support the Head of Marketing to deliver the Trust marketing programme and contribute towards the development of The Royal Marsden brand in line with the hospital's strategic priorities.

This role sits within Marketing and Communications which supports three main business areas - the Trust, Private Care and The Royal Marsden Cancer Charity. This role will sit within the marketing team and is a dedicated Trust role which supports The Royal Marsden NHS Foundation Trust, The Royal Marsden School, RM Partners and the NIHR Biomedical Research Centre.

About us

The Royal Marsden NHS Foundation Trust is a world-leading cancer centre. Our role is to offer our patients the best cancer care available anywhere in the world, and to continue to make a global contribution to finding better ways of diagnosing and treating cancer. We employ over 4,500 staff in a diverse range of careers including nursing, medical, science, radiography, pharmacy, occupational therapy, finance and administrative services. We have two hospitals - one in Chelsea, London, and one in Sutton, Surrey - as well as a Medical Daycare Unit in Kingston Hospital.

At The Royal Marsden, we deal with cancer every day, so we understand how valuable life is. When people entrust their lives to us, they have the right to demand the very best. That's why the pursuit of excellence lies at the heart of everything we do.

At the heart of the hospital is our dedicated team. We offer a stimulating and dynamic working environment, a wide range of staff benefits, learning and development opportunities and clear career pathways. There are opportunities to work flexibly across a range of areas and specialities and we welcome flexible working requests from point of hire to support employees work life balance. We are looking for employees who aspire to excellence, share our values and can play a crucial role in our on-going achievements.

Job description

Job responsibilities

For further information on this role, please see the attached detailed Job Description and Person Specification.

Key skills Organised, focussed and calm under pressure, able to manage a diverse portfolio of work Strong strategic thinker and doer, able to feed into the marketing strategy whilst ensuring day-to-day activity supports organisational priorities Ability to manage multiple projects with conflicting deadlines for yourself and others Able to constantly respond to changing needs and priorities A capable digital marketer, confident in using paid social and email along with knowledge of best practices in reaching audiences through digital channels in addition to having traditional marketing skills in direct marketing, print and production. A flexible, agile approach to campaigns and projects Excellent project management and stakeholder management skills, including agency management experience Attention to detail in both planning and delivery Ability to negotiate with and influence others at a senior level, both internally and externally A natural problem solver who thinks fast on their feet and is able to find innovative solutions Ability to explain marketing to non-marketers

Person Specification

Education/Qualifications

Essential

  • Marketing related Degree or CIM qualification
  • Experience at managing at a senior level


Experience

Essential

  • Marketing and communications experience - no less than five years full time employment at a senior role within healthcare organisation, national charity, blue chip company or FMCG background
  • To have experience of developing and implementing marketing strategy
  • To have experience of leading and developing a brand strategy across an organisation
  • To have experience of writing, presenting and driving business cases though a senior team
  • To have at least four years managing and developing a marketing team with at least one direct report
  • To have managed a variety of third party agencies, including agency pitch, selection and appointment
  • Proven track record of leading marketing programmes and campaigns - from initial brief to implementation and review
  • Proven track record specifically of direct mail, though the line marketing and brand management
  • Experience in all elements of the marketing mix - including media (ABL), direct and digital channels
  • Experience of both business to consumer and business to business marketing
  • Experience of working across complex organisations - communicating with multidisciplinary teams and matrix management
  • Management, forecasting and control of budgets and being able to deliver high profile campaigns on challenging budgets
  • To have represented Directors and Senior Management at panels and meetings


Desirable

  • To have a least three years' experience of healthcare and charity sectors with understanding of health environment and/or government departments or commercial environment
  • Experience of delivering a rebrand and roll out programme through a complex organisation
  • Experience of NHS procurement process


Skills/Abilities/Knowledge

Essential

  • Excellent understanding of brand and its role within an organisation
  • Excellent communication skills both verbal and written including brief writing, copywriting and presentations
  • Excellent knowledge of traditional DM and offline marketing as well as digital marketing tools and channels including Facebook Business Manager, LinkedIn and email marketing tools
  • Ability to build strong relationships with key stakeholders across an organisation
  • Excellent knowledge of creative design principles, showing good creative appreciation and an ability to recommend direction
  • Good production awareness with experience of all forms of print/production and cost management and efficiencies
  • Excellent organisational skills, with the ability to manage many different projects all with competing priorities and stakeholder needs
  • Proven problem solving and negotiation skills


Desirable

  • Media/advertising experience - planning, negotiation and implementation
  • PR and communication experience


Employer details

Employer name

The Royal Marsden NHS Foundation Trust

Address

The Royal Marsden Chelsea

Chelsea

SW3 6JJ

Any attachments will be accessible after you click to apply.

282-OD1245993

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