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Associate Director of Communications

Greater Manchester Mental Health NHS Foundation Trust
£83,571 to £96,376 Pro rata per annum
Closing date
3 Jul 2024

View more

Other Health Profession
Band 8D
Contract Type
Full Time
The Associate Director of Communications will be accountable for the overall leadership, development and delivery of an innovative communications strategy for GMMH. The postholder will provide expert professional communications advice, leadership, guidance and support to the GMMH Board of Directors and senior leaders across the Trust, including advice on media handling issues on a wide range of highly complex and often highly sensitive and potentially contentious issues.

This role will also be responsible for ensuring robust and dynamic staff engagement mechanisms to support effective internal communications across the Trust, including an effective and professional communications, digital, media relations, branding/visual identity and marketing, and, reputation management service, through the development of a strong culture of engagement and promotion

Main duties of the job

As a member of the Senior Management Team, lead the development, implementation and monitoring of a fully integrated GMMH communications strategy ensuring it is responsive to new technologies which promotes the reputation of the Trust as well as individual services.

Work closely with the Executive Team in the development of the Trust's Strategic Plans ensuring that staff, patient and public engagement is a key component.

Develop the use of appropriate evaluation tools and methodologies to demonstrate the effectiveness of the Communications Strategy, advising the senior leadership team of the outcome of such evaluation and advising on any required updates to the strategy or approach.

Identify, plan and deliver a broad range of integrated communications campaigns which support operational and strategic requirements.

About us

Greater Manchester Mental Health (GMMH) Foundation Trust employs over 7,000members of staff, who deliver services from more than160locations.

We provide inpatient and community-based mental health care for people living in Bolton, the city of Manchester, Salford,Trafford and the borough of Wigan, and a wide range of specialist mental health and substance misuse services across Greater Manchester, the north west of England and beyond.

Greater Manchester is one of the world's most innovative, original and exciting places to live and work. From the beauty of the surrounding countryside to the heart of the vibrant inner city with great shopping, entertainment and dining options.

Wherever you go you will experience a great northern welcome with people famed for their warmth, humour and generosity.

Our people enjoy their work, have opportunities to learn and develop their skills and are encouraged to generate new ideas that improve care for our service users.

Job description

Job responsibilities

Please see attached job description and person specification

Staff benefits
  • Pay Enhancements 30% additional for Evenings (8pm onwards) and Saturdays and 60% additional for Sundays and Bank holidays.
  • 27 days annual leave plus bank holidays rising to 29 after 5 years and 33 days after 10 years
  • Excellent pension
  • Cycle to work scheme
  • Salary sacrifice car scheme
  • Wellbeing programme
  • Blue Light Card Discounts

Person Specification



  • Educated to Masters or equivalent level of qualification in a relevant discipline or equivalent experience or extensive experience across more than one relevant discipline such as communications and clinical services



  • Extensive track record of previously managing a multi- functional high performing communications team to deliver internal and external communications
  • Extensive experience and track record of devising and executing successful internal and external communication and engagement strategies
  • Demonstrable track record of successfully handling high profile, reputation management issues
  • Extensive and recent experience of working at senior level supporting a Board director
  • Demonstrable record of improving both internal and external communications in a large and complex organizationoDemonstrable record of improving both internal and external communications in a large and complex organization
  • Evidence of leading the engagement process with strategic stakeholders
  • Extensive experience of crisis/crisis avoidance management, responding to emerging situations which may be distressing in nature
  • Evidence of conveying highly contentious information in situations of proposed major change



  • Excellent and proven ability to provide and receive highly complex, highly sensitive, or highly contentious information where there are significant barriers to acceptance which need to be overcome
  • Highly competent public speaker/ communicator
  • High level of political awareness
  • Excellent knowledge and proven success in performance management, developing communication and engagement strategies and budget management
  • Capable of articulating strategic aims into practical and achievable plans
  • Demonstrates an ability to adopt a number of ways to gain support and influence diverse parties

Employer details

Employer name

Greater Manchester Mental Health NHSFT


Greater Manchester Mental Health NHS Foundation Trust

Bury New Road


M25 3BL

Any attachments will be accessible after you click to apply.


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