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Lead Professional Midwifery Advocate

George Eliot Hospital NHS Trust
£43,742 to £50,056 per annum
Closing date
11 Jun 2024

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Nurse, Midwife
Band 7
Contract Type
Full Time
Job Title-Lead Professional Midwifery Advocate

Hours per week-37.50

Perm/Fixed Term-Permanent

Salary-�43,742 - �50,056 per annum

Closing Date-9th June 2024

Interview Date-21st June 2024

Are you looking to make a real difference in inspiring and motivating midwives? Do you have a passion for providing high-quality care, whilst maintaining your own expert clinical practice and acting as a role model for midwives?

We have an exciting opportunity to join our driven midwifery workforce, supporting the maternity team and being an integral part of our dedicated workforce and well-being team.

We are looking for a passionate Midwife to step into the Professional Midwifery Advocate (PMA) lead role. The lead PMA will utilise the 4 elements of the NHSE A-EQUIP model providing a continuous improvement process that builds upon personal and professional resilience as well as enhancing quality of care for women and families.

This post may close early due to high numbers of applicationsso you are advised to apply promptly.

All correspondence for this vacancy will be sent by email please check your account regularly including your Junk and SPAM areas.

A great and friendly place to work, so bring your passion, commitment and expertise and enjoy the opportunities to make a difference every day.

Careers at George Eliot - 'Where you make a difference'

Main duties of the job

The Professional Midwifery Advocate will use the A-EQUIP (Advocating for Education and Quality Improvement) approach to support all midwives to improve system performance and the experiences of midwives and women.
  • Utilise agreed metrics to demonstrate on going added value of the role of Professional Midwifery Advocate and monitoring outcomes for staff and women e.g. whether there is a reduction in complaints by women, or improved satisfaction surveys or there is a reduction in sickness absence for midwives and improved retention of midwives
  • Identify, collate, analyse and interpret quantitative and qualitative data to inform the development of reports regarding the process, impact and outcome of the PMA role and the A-EQUIP model
  • Be innovative and creative when determining strategies to improve quality of care and embed evidence based practice
  • Act as a role model by applying continuous personal improvement by using positive learning approaches and encourage others to adopt this culture
  • Use their understanding of personal and professional resilience and support others to develop this attribute
  • Supporting midwives to advocate for women
  • Lead as required on any projects to improve the quality of care within the maternity service
  • Enable midwives to be responsible and accountable for their actions and behaviours by creating a safe space to think, feel, reflect utilising the principles of RCS

Please refer to the job description for full details.

About us

Here at George Eliot our vision to 'excel at patient care' takes centre stage. An ever evolving clinically-led acute service provider we are on a journey to continually provide high quality, safe and responsive services delivered by inspiring, friendly and compassionate staff who share our corporate values which underpin everything we do. Our values are not just words on a piece of paper, they bond us together, reflect our ambition and shape who we are:

Effective Open Communication

excellence and safety in everything we do

Challenge but support

Expect respect and dignity

Local health that inspires confidence

Benefits: On-site nursery, 27 days minimum annual leave plus bank holidays, cycle to work scheme, flexible working, extensive in-house course learning directory, buying and selling of annual leave, subsidised restaurant, tranquillity garden and generous subsidised on-site parking.

Job description

Job responsibilities

For further information on this role, please see the attached detailed Job Description and Person Specification.

The person specification listed below is not the full specification requirements for the role. Please ensure you review the full specification on the job description prior to submitting your application.

Applicants are advised to read all the information on the advert and the supporting information before completing and submitting an application. As you complete your application please ensure you clearly demonstrate how you meet the criteria in the person specification for this post by adequately completing the supporting information section of the application form.

All new staff appointed at the Trust are subject to a probationary period.

Person Specification

Experience and knowledge


  • o5 years Post-Registration experience
  • oEvidence of management/ leadership skills and autonomous practice
  • oEvidence of continued professional development
  • oEvidence of undertaking a Quality Improvement project

Qualification and Professional Training


  • Registered Midwife
  • Midwifery degree
  • Qualified professioanl midwifery advocate


  • Has undertaken a management course

Skills and abilities


  • Effective communicator
  • Leadership and motivational skills
  • Computer literate
  • Ability to motivate self and others
  • Ability to supervise and demonstarte potential to lead
  • Organisational and negotitaion skills
  • Comprehensive knowledge of national initiatives and drivers in maternity care

Personal Qualities


  • Diplomatic
  • Assertive and confident
  • Personal and professioanl maturity
  • Recognition of own limitations
  • Demonstrates enthusiasm


  • Counselling skills



  • Ability to work both on own initiaitve and within a team
  • Flexibility
  • Full driving license
  • To work clinically during times of peak activity

Trust Values


  • Trust values

Employer details

Employer name

George Eliot Hospital NHS Trust


George Eliot Hospital

College Street



Any attachments will be accessible after you click to apply.


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