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Communications and Marketing Officer

Employer
St George's Healthcare NHS Foundation Trust
Location
London
Salary
£34,089 to £41,498 a year p.a. pro rata inclusive of HCAS (Outer)
Closing date
23 May 2024

View more

Profession
Other Health Profession
Grade
Band 5
Contract Type
Permanent
Hours
Full Time
To support the development, implementation and evaluation of effective, high-quality communications and marketing strategies and activities in support of SWLP (the Network) with the aim of promoting a positive reputation and ensuring an effective and positive dialogue with a diverse range of internal and external stakeholders.

To support the creation and management of innovative communications, engagement and marketing channels for increased dissemination across the Network (including patients, carers, GPs, healthcare professionals, and local/regional/national networks) as well as within the Network (staff members, clinical leads, operational leads and executive team).

Main duties of the job

  • Manage the communications inbox, responding to staff and external enquiries.
  • Develop content for the monthly staff e-bulletin
  • Manage the network's social media channels - X and LinkedIn, sourcing content and ensuring content is in line with the SWLP brand. Increase follower numbers on both channels and engage with key influencers
  • Develop and update content for the SWLP website.
  • Lead or advise on staff and stakeholder events, including managing the monthly induction and staff engagement group meeting, as well as staff roadshows and the annual staff event.
  • Provide communications support to various priority projects, including developing and executing communications plans.
  • Assist with the development and delivery of the network's communications and marketing strategies, campaigns and plans.
  • Assist with managing and responding to complaints and quality alerts.


  • About us

    SWLP values

    We expect all our staff at SWLP to share the values that are important to us and that our service users have a right to expect - to pursue excellence, to value our relationships, to be dependable and to make every test matter, delivering the best possible standard of service at all times and to behave in a way that reflects these values.

    SWLP vision

    An NHS partnership providing a highly dependable, clinically assured and cost-effective diagnostic pathology service.

    SWLP mission

    To ensure every patient receives the required test results and advice for their effective diagnosis and treatment.

    Job description

    Job responsibilities

    Communication and relationship skills

    Effectively handle highly complex, highly sensitive or highly contentious information on a range of issues and make recommendations on how to present it to relevant audiences.

    Establish and maintain excellent working relationships across a complex network of stakeholder and partner organisations, including the four Trusts that make up the partnership and managing their differing priorities and expectations.

    Develop and maintain excellent relationships with staff, members, service users and carers to support their needs and to tell their stories.

    Support the delivery of campaigns and projects to support key SWL Pathology business.

    Use influencing skills to achieve results and to ensure that all communications and marketing outputs meet organisational goals and objectives and the highest professional standards.

    Knowledge, training and experience

    Range of work procedures and practices, requiring expertise within specialism underpinned by theory.

    Knowledge of communications, public relations, journalism and marketing communications techniques, approaches, procedures: acquired through training to relevant degree level or equivalent.

    Analytical and judgemental skills

    Range of facts or situations requiring analysis, comparison of options.

    Decides how to present often complex scientific items for internal or external audiences.

    Planning and organisational skills

    Plans and organise straightforward activities and events, some ongoing

    Plan and organise complex activities or programmes, requiring formulation, adjustment.

    Physical skills

    Physical skills obtained through practice.

    Keyboard skills

    Patient/client care

    Provide non-clinical advice, information to service users and staff.

    Provides information and advice on how to access services.

    Policy/service development

    Develop communications strategies to support SWLP including service improvement/change, staff engagement etc.

    Develop and manage events and activities for internal and external stakeholders, such as staff engagement events and tradeshows.

    Financial and physical resources

    Personal duty of care in relation to equipment, resources.

    Raise POs and manage invoices and payments.

    Human resources

    Supporting communications training and development for staff at all levels eg writing and developing communications strategies.

    Information resources

    Support the development and maintenance of relevant databases and distribution lists in liaison with other colleagues as appropriate to include, internal distribution lists, stakeholder contacts etc.

    Support the maintenance and development of SWLPs website, to ensure that all information is current and accessible and new content and platforms are developed to maximise the use of online media.

    Manage the day-to-day operation of SWLPs social media channels - including posting content and be proficient in using Twitter, Facebook, You Tube, blog sites, LinkedIn and other social media.

    Write and produce reports, leaflets, posters, social media post and web content.

    Research and development

    Undertake surveys or audits.

    May undertakes surveys gather audit information.

    Freedom to act

    Acts independently - accountable to the SWLP Communications and Marketing Lead.

    Education Training and Personal Development

    Participate in an annual individual performance review process where objectives will be agreed, performance monitored, and personal development needs discussed.

    To attend all statutory and mandatory training as and when required to do so.

    General

    Undertake additional duties as may be required from time to time as are consistent with the responsibilities of the grade and the needs of the service.

    Act in a professional manner at all times.

    Be responsible for the health, safety & welfare of self and others and to comply at all times with the requirement of the Health and Safety regulations.

    To take responsibility for own professional development.

    To have responsibility for the Health, Safety and Welfare of self and others and to comply at all times with the requirement of the Health and Safety Regulations.

    To ensure confidentiality at all times, only releasing confidential information obtained during the course of employment to those acting in an official capacity in accordance with the provisions of the Data Protection Act and its amendments.

    To work in accordance with the Trusts Equality and Diversity policy to eliminate unlawful discrimination in relation to employment and service delivery. To promote at all times equal opportunities for staff and patients in accordance with the Trusts policies to ensure that no person receives less favourable treatment than another on the grounds of: age disability marriage and civil partnership pregnancy and maternity race (ethnicity) religion or belief sex (gender) gender reassignment or sexual orientation.

    To ensure skills are up-to-date and relevant to the role, to follow relevant Trust policies and professional codes and to maintain registration where this is a requirement of the role.

    To comply with the Trusts No Smoking Policies.

    Applicable for management posts: To be trained in and demonstrate fair employment practices, in line with trust policies

    Person Specification

    Qualifications and Training

    Essential

    • Degree in relevant subject area (eg PR, communications or marketing) or equivalent qualification or experience.


    Desirable

    • Relevant postgraduate or industry recognised qualification (CIM/CIPR)


    Knowledge and Experience

    Essential

    • Experience of managing and developing content for web and social media channels.
    • Experience of using Content Management Systems (CMS)
    • Experience of internal communications, using multiple channels
    • Experience of working with multiple stakeholders, both internal and external
    • Experience of event organisation and delivery


    Desirable

    • Experience of working in NHS communications
    • Experience of dealing with and responding to complaints
    • Advanced IT skills, including some photo editing and Microsoft packages including Word, PowerPoint and Excel


    Skills and Abilities

    Essential

    • Excellent written and verbal communication skills
    • Highly effective communication and motivation skills
    • Excellent organisational and analytical skills
    • Advanced IT skills, incorporating MS suite of products
    • Able to multi-task, prioritise and work within imposed timetables
    • Proven ability to meet deadlines, excellent time management skills
    • Ability to influence stakeholders, both internally and externally


    Other relevant requirements

    Essential

    • Good manual dexterity
    • Able to perform light physical work
    • Work in an environment that deals with biological materials


    Employer details

    Employer name

    St George's Healthcare NHS Foundation Trust

    Address

    St George's University Hospitals NHS Foundation Trust

    Blackshaw Road

    London

    SW17 0QT

    Any attachments will be accessible after you click to apply.

    200-SWLP-STG-6244657-DK

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