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Professional Midwifery Advocate (PMA) - Peterborough

North West Anglia NHS Foundation Trust
£43,742 to £50,056 a year pa pro-rata
Closing date
27 May 2024

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Nurse, Midwife
Band 7
Contract Type
Full Time
North West Anglia Foundation Trust are seeking an enthusiastic Professional Midwifery Advocate to support our teams to continue to develop professionally through using appropriate strategies modelled on the A Equip.

The PMA will work closely with Maternity safety team and quality improvement to improve outcomes and clinical care, ultimately enhancing safety.

Please note that we can only consider applications from individuals with a live NMC registration or UK nursing students awaiting their PIN, as we are currently unable to support OSCE

Main duties of the job

The post holder will:

Meet with midwives in their designated area and / or caseload on either an appointment or ad hoc basis.

Use effective communication strategies and influencing skills to achieve desired outcomes and make appropriate referrals for advocacy, mediation, or arbitration.

Support midwives to work in partnership with women to develop plans of care which meet their individual needs, to listen to them and to advocate for them as required.

To assist in implementing the National Maternity strategies.

Promote women centred care and autonomous midwifery practice in all clinical areas.

Support midwives through Restorative Clinical Supervision (RCS) to examine their role in the maternity department.

Assist midwives to develop their professional and career development.

Maintain a database of all midwives' revalidation dates for the Trust and ensure that they are prepared to revalidate effectively as per NMC

Ensure that they maintain their own knowledge and clinical skills by all appropriate means.

About us

We are dedicated to fostering diversity and inclusivity within our workforce and warmly welcome applications from individuals of all backgrounds, with a particular emphasis on encouraging those from disabled, Black, Asian and Minority Ethnic (BAME) communities, as well as candidates from our local area.

As part of our commitment to supporting our employees we offer a range of benefits including:
  • Generous annual leave entitlement starting at 27 days and increasing to 29 days after five years of service and 33 days after 10 years of service, in addition to the national Bank Holidays (pro-rata for part time staff)
  • Membership of the NHS Pension Scheme:
  • Flexible working opportunities
  • Enhanced hourly rates for unsociable hours e.g. night shifts, weekends, bank holidays
  • Opportunities for career development and training to help you progress in your role
  • Wellbeing support and activities to promote a healthy work environment
  • Access to our in-house physiotherapy service
  • On-site canteens offering subsidised meals
  • Subsidised staff parking (currently free)
  • Free Stagecoach Bus Travel to and from work within Cambridgeshire and Peterborough

We strive to create a supportive and inclusive workplace where employees feel valued and empowered to excel in their roles. Join us and become part of a team dedicated to making a positive difference in our community.

Job description

Job responsibilities

To act Responsively.

The post holder will:

Demonstrate understanding of the role of the Professional Midwifery Advocate within the context of national governance policies and procedures.

Work with the maternity management team to assist in the implementation of any clinical guidelines or clinical practices as required to improve the quality and safety of the maternity services.

Work alongside Perinatal Governance team to review midwifery practice and provide an expert opinion in the clinical care.

Utilise agreed metrics to demonstrate ongoing added value of the role of Professional Midwifery Advocate and monitoring outcomes for staff and women e.g. whether there is a reduction in complaints by women, or improved satisfaction surveys or there is a reduction in sickness absence for midwives and improved retention of midwives.

Identify, collate, analyse, and interpret quantitative and qualitative data to inform the development of reports regarding the process, impact and outcome of the PMA role and the A-EQUIP model.

Support midwives implementing improvement in practice and thus demonstrating both the post holders and midwifes responsiveness to the needs of the healthcare environment, thus contributing to quality improvement.

The post holder will work closely with management, the practice development and education team to devise learning objectives for midwives in need of remediation to improve their midwifery skills and competencies.

Be innovative and creative when determining strategies to improve quality of care and embed evidence-based practice.

Be able to maintain moderate physical effort the duration of the period of duty to the clinical area.

Ability to work under pressure and maintain good clinical judgement at all times.

Demonstrate responsibility in ensuring that key recommendations from risk incidents are effectively implemented.

Demonstrate effective Leadership.

The post holder will:

Assist to lead the team of PMAs who have been appointed on a sessional basis ensuring that they maintain a rota and develop a database to monitor all the activities that each of the PMAs undertake.

Develop an effective communication strategy that ensures all PMAs are kept informed of current issues so that the A-EQUIP model is implemented.

Inform the HOM if any of the team are experiencing challenges or concerns about carrying out the role of the PMA and decide on an appropriate plan of support to assist the PMA and monitor whether the plan has been effective.

Act as a role model by applying best practice in motivating staff to drive

Act as a role model by applying continuous personal improvement by using positive learning approaches and encourage others to adopt this culture.

Lead and participate in the development, implementation, and evaluation of standards of care, including guideline development, audit, and quality improvement initiatives.

Contribute to service development using quality improvement methodology.

Contribute to multi-professional meetings/team debriefs and advocate as required on behalf of midwives and women to ensure that high standards of clinical care are aspired to and thus maintained.

Lead as required on any projects to improve the quality of care within the maternity service.

Ability to work under pressure and always maintain good clinical judgement.

Appropriate use of resources to minimise risk from potentially harmful substances and to minimise risk of hospital acquired infection.

Use of infection control measures when carrying out exposure prone procedures.

Inform the Head of Midwifery and Senior Maternity Team of any emerging safety issues becoming evident in the maternity service.

Provide emergency cover and at short notice for unexpected absence / sickness across the maternity service.

Exercise leadership within the maternity unit to manage provision of effective care to mothers and babies to safeguard their well-being and interests and take appropriate action when safety of care cannot be provided.

Be aware of the Trusts vision statement and how this relates to the maternity services.

Ensure that the Trusts behaviour standards are maintained.

Person Specification

Education and Qualification


  • Registered Midwife with NMC
  • Successful completion of the PMA Programme/bridging program
  • Mentorship or equivalent qualification
  • Thorough understanding of the NMC Code and standards.
  • Evidence of continuing professional development


  • Master's level qualification or equivalent experience

Skills and Abilities


  • Demonstrable compassionate and inclusive leadership skills.
  • Evidence of working in a complex environment and coping with competing priorities.
  • Commitment to promote psychological safety
  • Demonstrate IT skills in using applications e.g. Word, PowerPoint, and Excel spreadsheets



  • Demonstrable experience of broad knowledge of midwifery practice and A-Equip


  • An appreciation of strategic issues affecting health care provision

Personal and people development


  • Promotes professional accountability within NMC standards.

Employer details

Employer name

North West Anglia NHS Foundation Trust


Peterborough City Hospital

Bretton Way



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