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Marketing Manager

Employer
The Christie NHS Foundation Trust
Location
Manchester
Salary
£43,742 to £50,056 per annum, pro rata
Closing date
22 May 2024

View more

Profession
Other Health Profession
Grade
Band 7
Hours
Full Time
GatewayC is the early cancer diagnosis resource. The resource provides online education, specifying in the early detection of cancer, for primary care professionals.

We have an opportunity for a Marketing Manager to join the GatewayC team for a 12-month period to cover maternity leave. This is an exciting opportunity to work on an ambitious, expanding team.

We are a very friendly, inclusive and supportive team and try to upskill team members as much as possible. We are creative, forward thinking and very open to new ideas and new ways of working. We are good listeners and enjoy working in collaboration with each other and/or other organisations, ensuring we produce high quality cancer education.

Main duties of the job

This person will lead the marketing and account management functions of GatewayC, whilst ensuring the existing communications strategy is implemented appropriately and we continue to increase the reach and engagement of the resource.

Strong team and financial management are essential, along with good decision-making and exceptional senior stakeholder engagement.

You'll have a keen eye for detail and will be able to solve problems quickly and effectively, whilst delegating tasks to the wider team appropriately.

We are looking for someone to support the Programme Lead with the continued successful rollout of GatewayC across England, Wales and Scotland and to also work effectively alongside GatewayC's Education Manager.

To be successful in this role you will need to have the confidence to manage multiple workstreams at a fast pace, whilst ensuring the education we produce continues to be delivered to a high quality and evaluated effectively.

You'll thrive working in an Agile working environment, foster team collaboration, and will continue to enhance and develop our offering.

In return you'll be given the opportunity to shape the direction of Gateway, support the Programme Lead with further expansion of the programme and help lead a rapidly expanding ambitious team.

About us

The Christie is one of Europe's leading cancer centres, treating over 60,000 patients a year. We are based in Manchester and serve a population of 3.2 million across Greater Manchester & Cheshire, but as a national specialist around 15% patients are referred to us from other parts of the country. We provide radiotherapy through one of the largest radiotherapy departments in the world chemotherapy on site and through 14 other hospitals highly specialist surgery for complex and rare cancer and a wide range of support and diagnostic services. We are also an international leader in research, with world first breakthroughs for over 100 years. We run one of the largest early clinical trial units in Europe with over 300 trials every year. Cancer research in Manchester, most of which is undertaken on the Christie site, has been officially ranked the best in the UK.

Job description

Job responsibilities

  • Line manager for Account Manager (Band 6) and Digital Manager (Band 6).
  • Manage and lead the wider marketing team.
  • Develop, implement and evaluate innovative, well targeted, high quality marketing initiatives that support GatewayC in its strategic and operational objectives.
  • Provide a strategic view to our stakeholders from a marketing and comms perspective. Create effective communication plans across each nation and review and adapt appropriately.
  • Provide KPIs to the marketing team on both an annual and quarterly basis (including the digital manager, account manager and communications officer) ensuring targets are met/ exceeded.
  • Review monthly and quarterly digital marketing reports to ensure metrics such as website traffic, engagement rate, conversation rate, ROI, SEO, and customer lifetime value are met.
  • Final sign off on all copy, ensuring TOV is on brand and content is relevant.
  • Maintain and improve where necessary an effective corporate brand style and GatewayC identity, ensuring that all marketing materials produced are to a consistent and high standard and meet both NHS guidelines and GatewayCs requirements.
  • Develop effective partnership working with other GatewayC colleagues and stakeholders to ensure integrated marketing activity.
  • Establish and develop the account management service for all Cancer Alliances in NHS England.
  • Provide quarterly comms updates to our external stakeholders.
  • To lead the production of Marketing Insight Reports to ensure that the governance and reporting requirements are met and that the reports comply with best practice.
  • To lead the delivery of GatewayC events as required including conferences, events etc.
  • Liaise with relevant external suppliers to expand GatewayCs photo and video library and ensure a diverse range of high quality, relevant and up-to-date photographs are available for a wide range of uses.
  • Develop innovative ways in which marketing involvement can be improved and encouraged between all stakeholders, using recognised tools and techniques.
  • To research, monitor and evaluate the effectiveness of communication and engagement campaigns.
  • Managerial / leadership (including financial / physical resources and staffing)
  • To contribute to the development and implementation of the marketing plan, ensuring effective planning, clarity and good timing so that all stakeholders across England receive clear, unambiguous messages at the right times.
  • To commission a range of marketing services to deliver marketing objectives. This will include managing and building relationships with external agencies, specialising in advertising, design, market research, events, exhibitions and conferences.
  • To work closely with colleagues across the GatewayC Programme to ensure marketing activity is integrated effectively in the work of the programme.
  • To support a wide range of staff and partners to develop their skills and understanding of the role of marketing.
  • To provide guidance and advice to managers and other staff on all aspects of GatewayCs corporate identity, to maintain and protect it.
  • Provide marketing support and advice to the development of all externally facing information to ensure the production of high-quality materials that promote confidence in GatewayC.
  • To manage annual marketing budget and individual campaign budgets effectively, always ensuring value for money.
  • Produce regular reports on communication and marketing activities for senior managers and other stakeholders.
  • Responsible for working with partner organisations as required, including Cancer Alliances and PCNs, to ensure a consistent approach.
  • To research evidence of good practice from other areas / sectors. To keep informed with the latest developments and good practice in digital and physical marketing and healthcare communication.
  • Lead on research projects to show the effectiveness of GatewayC across all nations. Work with external research providers and manage this process and share the results with our stakeholders.

Communication
  • To ensure all stakeholders, internal and external, are consulted and kept informed of marketing developments.
  • Support Programme Lead with senior level stakeholder engagement across NHS England, HEIW, NES, CRUK and other relevant organisations.
  • To liaise with the communications team to ensure media coverage of activities and the timely and effective dispatch of campaign materials.

Learning and development
  • To identify and attend relevant marketing communications courses / conferences.

General
  • To supervise paid staff or volunteers recruited to assist with the above tasks to ensure they are adequately briefed and encouraged.
  • To undertake any other duties appropriate to the grade of the post to help with the spreading of the workload and smooth running of the programme.


Person Specification

Qualifications

Essential

  • Degree level standard of education
  • Recognised post graduate level public relations or marketing qualification, e.g. CIM Diploma IPR/CAM Diploma or equivalent professional experience


Desirable

  • Project Management Qualification (Prince2, Agile PM)


Experience

Essential

  • Previous experience of developing and implementing high quality, integrated marketing campaigns that have changed attitudes and behaviour
  • Knowledge of the latest social marketing techniques. A thorough understanding of the role and application of customer insight in a marketing driven organisation
  • Strong demonstrable experience of developing creative briefs, managing the pitch process, appointing, and managing relationships with a range of external creative agencies, market testing
  • Understanding of design and production processes and experience of print buying
  • Understanding of how the photographic creative process translates across materials
  • Knowledge of design possibilities and limitations
  • Experience of organising complex events
  • Experience of managing and leading other marketing staff
  • Understanding the importance of the role of marketing and communication in improving health and healthcare services
  • Experience of working in a Project or Programme environment


Desirable

  • Experience of working within the health, public, voluntary, or charity sector
  • Experience of commissioning/ sourcing and using qualitative and quantitative market research
  • Experience of deploying digital technology at a national level


Skills

Essential

  • Ability to be highly creative and develop innovative ideas whilst retaining clear links to audience insight
  • Ability to think strategically
  • Skilled at prioritising own work and that of others to meet conflicting deadlines, including managing a number of projects of varying size parallel
  • Sound experience of financial management and ensuring value for money
  • Experience of working in a role requiring influencing skills to lead and gain co-operation of others. To be persuasive and able to marshal facts to present a coherent argument in negotiation with others
  • Excellent written and interpersonal skills
  • Experience negotiating, facilitating and team working skills
  • Experience of dealing with a variety of professionals and staff at different levels
  • Working knowledge of general computer- based packages. E.g. Word, Excel, Access and PowerPoint
  • Excellent organisational skills
  • Ability to remain efficient and effective under pressure
  • Self-motivated/ used to working on own initiative


Knowledge

Essential

  • Knowledge of writing comms strategies and implementing effective marketing activities.
  • Good understanding of the healthcare industry and how best to reach and engage with healthcare staff.


Desirable

  • Additional marketing related course obtained in addition to degree.


Values

Essential

  • Ability to demonstrate the organisational values and behaviours


Other

Essential

  • Ability to work from home and on site when required.
  • Must be able to attend various events and stakeholder meetings offsite, sometimes at short notice.


Desirable

  • Ideally has a driving licence and access to a vehicle


Employer details

Employer name

The Christie NHS FT

Address

GatewayC - H00023

Manchester

M20 4BX

Any attachments will be accessible after you click to apply.

413-82941-SoO-LS

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