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Communications Officer (Primary Care)

Hywel Dda University Health Board
£28,834 to £35,099 per annum (pro rata if part time)
Closing date
28 Nov 2023

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Other Health Profession
Band 5
Contract Type
Full Time
This is a unique role to support the development and communication of the seven Primary Care Clusters that operate within the Hywel Dda University Health Board area.

Working to develop and deliver communications plans and activities that will support the promotion of cluster projects, your role will educate patients and the wider public about Primary Care Clusters.

You will translate and communicate the health board's values to be meaningful within the Primary Care setting.

You will create and deliver great content that helps Cluster Leads and members engage and influence their colleagues and patients, providing information on access to new and existing services.

You will be interested in behaviour change, and work to support improvements in population health.

With a keen eye for a story, you'll be confident in creating news and other content, spotting opportunities to recognise and celebrate our achievements.

As a communications professional, you will be confident in planning and implementing campaigns, creating content, responding to enquiries, and making best use of traditional and digital media.

Main duties of the job

  • Plan communication activities on behalf of Primary Care Clusters that are responsive and balance the need for proactive service development and reactive activity.
  • Develop individual communications plans for each Primary Care Cluster, including the identification of key projects and messages for staff and members of the public, setting out a timetable of planned communications activity using a range of channels.
  • Provide professional communication advice on content development and placement, media response, design, editing and proof reading.
  • Plan, organise and deliver straightforward communication activities including meetings, events, press conferences (on non-hostile issues) and photo-calls. Ensure public speakers at events are prepared in advance and act as a key contact for media partners.
  • Brief journalists in person or over the phone on sensitive issues, with agreed key messages

About us

Hywel Dda University Health Board is the planner and provider of NHS healthcare services for people in Carmarthenshire, Ceredigion, Pembrokeshire and its bordering counties. Our 11,000 members of staff provide primary, community, in-hospital, mental health and learning disabilities services for around 384,000 people across a quarter of the landmass of Wales. We do this in partnership with our three local authorities and public, private and third sector colleagues, including our volunteers, through:

Four main hospitals: Bronglais General in Aberystwyth, Glangwili General in Carmarthen, Prince Philip in Llanelli and Withybush General in Haverfordwest

Seven community hospitals: Amman Valley and Llandovery in Carmarthenshire Tregaron, Aberaeron and Cardigan in Ceredigion and Tenby and South Pembrokeshire Hospital Health and Social Care Resource Centre in Pembrokeshire

48 general practices (five of which are managed practices), 47 dental practices (including three orthodontic), 99 community pharmacies, 44 general ophthalmic practices (43 providing Eye Health Examination Wales and 34 low vision services) and 17 domiciliary only providers and 11 health centres

Numerous locations providing mental health and learning disabilities services

Highly specialised and tertiary services commissioned by the Welsh Health Specialised Services Committee, a joint committee representing seven health boards across Wales.

Job description

Job responsibilities

Other duties include:
  • Monitor staff and public facing communications (on owned channels) and trends/positioning and sentiment more widely, escalating issues and suggested handling for issues of serious reputational threat to senior colleagues.
  • Work independently, guided by broad organisational strategies and policies and specific local and national guidelines.
  • Support a wider ongoing public engagement activity and ensure effective communication to hep build and maintain public confidence in the Primary Care Clusters.

You will be able to find a full job description and person specification attached within the supporting documents.

The Health Board is committed to supporting its staff to fully embrace the need for bilingualism thereby enhancing patient and service user experiences. In our commitment to increase the number of staff who are able to communicate in Welsh with patients and professionals, we welcome applications from Welsh speakers.

The ability to communicate in Welsh is desirable for this post. If you do not meet the Welsh Language requirements specified, the Health Board offers a variety of learning options and staff support to help you meet these minimal desirable requirements during the course of your employment with us.

Interviews will be held on 07.12.2023

Person Specification

Qualifications and Knowledge


  • Educated to degree level in relevant field or equivalent level of work experience including practical knowledge and experience of methods and approaches as they relate to public relations, communications and media
  • Knowledge of communications, journalistic practice, public relations and campaigning, including the various tools and techniques of communication and new media
  • Knowledge of health and public sector practices, as well as a thorough understanding of local and national political networks and infrastructure.
  • Demonstrable CPD


  • Certified member of Chartered Institute of Public Relations
  • Evidence of higher or further education with the appropriate professional/management qualifications. i.e. CIPR, NEC's CAM and Media Law Qualifications
  • Qualification or demonstrative knowledge of the legislation governing media, and slander/ libel laws for publishers
  • Understanding of Editor's Code of Conduct and the Chartered Institute of Public Relation's professional code of conduct and a willingness to act within accordance of them
  • Working knowledge of media content and enquiry management systems
  • Understanding of Welsh legislation and WG delegated powers
  • Knowledge of communications as an enabler of behavioural change.



  • Previous experience of working in a communications team.
  • Evidence of delivering communication campaigns across internal, external and digital channels with a proven track record.
  • Experience of creating basic graphic design to help communicate messages.
  • Basic video shooting and editing experience.


  • Experience of working with staff and journalists in a responsive role for the NHS or another large public sector organisation
  • Higher levels of experience and skills in filming, graphic design or marketing

Language Skills


  • Welsh Speaker (Level 1)

Employer details

Employer name

Hywel Dda University Health Board


Hafan Derwen, St David's Park

Jobs Well Road


SA31 3BB

Any attachments will be accessible after you click to apply.


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