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Senior Communications Officer: Digital Transformation

The Royal Wolverhampton NHS Trust
£35,392 to £42,618 per annum
Closing date
4 Oct 2023

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Other Health Profession
Band 6
Contract Type
Full Time
  • Do you want to join our talented and respected communications team at one of the most ambitious NHS Trusts in the Midlands?
  • Are you a self-starter who can lead a project from start to finish, managing multiple priorities while retaining your creative flair?
  • Would you like to be at the forefront of healthcare innovation - supporting our digital division to shout about the great work they do?

If this sounds like you, we'd love to you to apply for our Senior Communications Officer position, where you will play a vital role in The Royal Wolverhampton NHS Trust's digital evolution. Currently rated Good by the CQC, we've got our sights on outstanding, and we want to make best use of digital technologies to help our staff deliver top quality patient care.

Recent digital innovations include the launch of virtual wards to help people get home from hospital sooner, and a bespoke rehabilitation app for heart patients. Next up is a three-year, �10 million project to overhaul our electronic patient record (EPR) and related systems.

Reporting to the Head of Communications, you will be involved in the full range of core communications activities. However, you will work closely with our digital teams, to build strong relationships, provide expert advice and be an essential partner in their success.

If you are organised, full of ideas, and keen to take on some challenging and creative projects, please call Hannah Murdoch, Head of Communications, on 07825 858050 for an informal discussion.

Main duties of the job

Walsall Healthcare NHS Trust and The Royal Wolverhampton NHS Trust have a combined communications team that is responsible for internal and external communications and marketing across both trusts.

You will be based in the communications team but will work closely with the digital and IT teams within both trusts, working across the two organisations to support these teams in creating content, and will coordinate and lead their functions' communications and engagement activity, including supporting delivery of a number of upcoming strategic projects.

You will use change communications best practice and work alongside communication leaders to help shape and deliver a successful strategy to engage colleagues from across all areas to play their part in the ongoing digital transformation of the organisation.

Your exceptional communications skills will be vital in engaging stakeholders, creating compelling campaigns, and ensuring a seamless transition to the new systems.

Key responsibilities will include brand management, creating internal and external content, corporate publications, event organisation, curating social and digital media, contributing to staff communication channels and undertaking stakeholder engagement.

About us

The Royal Wolverhampton NHS Trust is one of the largest NHS trusts in the West Midlands, providing primary, acute and community services and we are incredibly proud of the diversity of both our staff and the communities we serve.We are delighted that we have been rated asGoodby the CQC and have achieved numerous awards.

We are committed to building a workforce that can help us to fulfil our values, improve quality of care for patients, and solve the healthcare problems of tomorrow. We're passionate about the value that diversity of thinking and lived experience brings in enabling us to become a learning organisation and a leader in delivering compassionate care for our patients.

The Trust is a supportive working environment committed to creating flexible working arrangements that suit your needs and as such will consider all requests from applicants who wish to work flexibly.

Job description

Job responsibilities

Digital Programme Support
  • Working with the Trust communications team, scope, research, plan and refine communications and engagement strategies for a range of digital programmes and projects.
  • Commission, develop and coordinate creative, accurate and effective communications materials for a range of audiences to support the delivery of programmes and projects.
  • Receive, interpret and communicate highly complex/sensitive information in ways that are easily accessible, carefully targeted and appropriate to the audience this will include staff at all levels of the Trust, clinicians, patients and the public.
  • Work closely with Trust senior managers, the digital team and members of project implementation teams to ensure stakeholders are engaged and supported through any change process.
  • Responsible for sourcing and commissioning work/resources to support communication and engagement activities, ensuring budgets and timescales are met.
  • Provide reports to senior managers in relation to the progress and ongoing monitoring of communication processes and ongoing engagement of stakeholders.
  • Ensure ongoing evaluation of all communications and engagement activities, and adapt plans and activities in light of these.
  • Horizon scan national and regional publications and social media and feed back into the organisation on anything relevant.
  • Act as ambassador for the Trust at all times and develop and maintain effective networks and relationships with internal and external contacts.
  • Undertake additional, specific project work as required.

General communications
  • Provide a high-standard communications service including the management of this specialised area, from start to completion for a wide range of communications, in direct liaison with the customer and under the guidance of the Head of Communications, to timescales, deadlines and within budgetary requirements.
  • Advise departments, staff and managers on communications strategies for their areas, and good practice to enable and ensure good reputation manager and an open and response profile for the Trust.
  • Provide the Head of Communications with progress reports on campaigns.
  • Ensure that all information - from corporate information to news updates and positive messages is able to easily flow through the organisation.
  • Self-manage own workflow requirements in direct consultation with the Head of Communications, keeping the Head of Communications up-to-date with progress.
  • Be responsible for content on the Trusts corporate website, intranet and social media services and support the Head of Communications and website manager in keeping the website up-to-date, fresh and current.

Person Specification



  • Educated to degree level in relevant subject or equivalent experience


  • Communication or PR specific qualification

Knowledge and Experience


  • Demonstrated experience in a communications role in a large organisation
  • Able to work unsupervised and be decisive within a specialised field.
  • Experience of working in a highly pressured, deadline-driven and customer-focused environment, delivering a high volume of work within timescales, deadlines and within budget.


  • Experience of working within the NHS



  • Knowledge and experience of a wide area of communication techniques, including new advances in technology within the field


  • Be inquisitive and aware of topical and relevant issues that affect the organisation at a local and national level.



  • Advance IT skills, and be able to understand and use alternative IT systems and platforms.
  • Project management skills.
  • Excellent interpersonal and communications skills.
  • Excellent verbal and written skills, able to write copy to a high standard.

Employer details

Employer name

The Royal Wolverhampton NHS Trust


New Cross Hospital


WV10 0QP

Any attachments will be accessible after you click to apply.


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