Infant Feeding Clinical Advisor Band 7 Midwife/Nurse

Chelsea and Westminster Hospital NHS Foundation Trust
£51,488 to £57,802 a year pro rata per annum incl. HCAS
Closing date
5 Jun 2023

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Nurse, Midwife
Band 7
Contract Type
Job summary

An opportunity has come up to join our well established team.

Responsible for co-ordinating the implementation and maintenance of the UNICEF UK Baby Friendly Initiative (BFI) Maternity Unit Standards at Chelsea & Westminster hospital in order to sustain BFI Maternity accreditation and achieve Gold Award accreditation. The purpose is to support close mother and baby relationships, effective breastfeeding and safer bottle-feeding, in order to improve physical and emotional outcomes for babies and mothers and reduce health inequalities.

Main duties of the job

  • Provide leadership and specialist advice in all aspects of infant feeding support and promotion of close parent-baby relationships, in collaboration with the multi-professional team and in line with local and national standards.
  • The postholder will lead and manage a team of Infant Feeding Supporters.

About us

Chelsea and Westminster Hospital NHS Foundation Trust provide services from two main hospitals, Chelsea and Westminster Hospital and West Middlesex University Hospital, and a number of clinics across London and the South-East.

We have nearly 7,000 members of staff that are PROUD to Care for nearly one million people. Both hospitals provide full clinical services, including full maternity, emergency and children's, in addition to a range of community-based services across London, such as award-winning sexual health and HIV clinics.

We're one of the best performing Trusts in the country. We're also one of the top trusts to work for - our staff says they're engaged, motivated, and would recommend us as a place to work and receive treatment.

Our Trust has been rated by the Care Quality Commission as 'Good' in all five of the main domains of safe, effective, caring, responsive and well-led, giving an us overall rating of 'Good'. We've also been awarded an 'Outstanding' rating for 'use of resources' by an NHS Improvement inspection.

Our facilities are some of the best in the country. We have been investing significant Capital year on year in our estate. We have recently completed a �30m expansion of our adult and neonatal critical care facilities at Chelsea and Westminster and are planning an ambitious �60m development of an Ambulatory Diagnostics Centre at West Middlesex.

Job description

Job responsibilities

  • Develop, review and update policies and guidelines to support the BFI standards, in consultation with all stakeholders, and in response to any new relevant information, audit results or feedback.
  • Ensure all clinical staff (midwives, nurses, nursery nurses, MSWs, doctors, students) involved in the care of mothers and babies are orientated to the policy during their first week of employment.
  • Plan, deliver and evaluate education programmes to allow staff (as above) to implement BFI standards according to their role.
  • Develop a training curriculum for each staff education programme which includes a range of teaching methods and styles, including individual 1:1 practical skills review sessions, self-directed learning and formal classroom based or virtual teaching.
  • Develop a programme of updates to ensure staff knowledge and skills are maintained and to present any new information, informed by ongoing audit results.
  • Develop mechanisms to ensure that all relevant staff attend the education programme and maintain training records.
  • Support the development of Infant Feeding Supporters.

Please see attached job description and person specification to this advert for further details.

Person Specification

Education and Qualifications


  • Registered Midwife or Nurse
  • Midwifery or Nursing diploma/ degree or degree in related subject/Demonstrable experience
  • Evidence of Continuing professional development and education
  • Evidence of theoretical and practical teaching of breastfeeding


  • Examination of the newborn
  • UNICEF BFI Breastfeeding and Relationship Building Course
  • UNICEF BFI Train the Trainer Course



  • Demonstrable post registration experience in working in Midwifery/Health visiting or Neonatal Care
  • Able to act as a specialist on matters relating to infant feeding
  • Experience in teaching members of the professional team support to women and their families
  • Able to facilitate cultural change
  • Experience and participation in audit and dissemination of findings

Any attachments will be accessible after you click to apply.


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