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Digital Communications Officer - Band 5 - Communications

West Suffolk NHS Foundation Trust
Bury St Edmunds
£28,407 to £34,581 a year
Closing date
30 May 2023

View more

Other Health Profession
Band 5
Contract Type
Job summary

Would you like to work for a busy, rural NHS Trust that provides care and compassion to the people of west Suffolk?

We are looking for a creative, hardworking and dedicated Digital Communications Officer to join West Suffolk NHS Foundation Trusts Communications Team.

The successful candidate will join a friendly, busy and high-performing team delivering high quality digital communications support for West Suffolk NHS Foundation Trust.

No two days will be the same for our new colleague. You will be a team player, happy to share ideas and able to work with us to create exciting, engaging content across a range of channels, including website, intranet, email and social media.

Main duties of the job

You will play a key role in the team delivering important components of the Trusts digital communications strategy, playing a critical role in helping us shape our social media and digital activity.

We are looking for a creative, innovative and experienced digital communications officer who has a talent for developing eye-catching content to inform, education and inspire our communities. You will have impressive organisational and listening skills and be able to multi-task across a range of projects.

The successful candidate will be someone who can engage with audiences in a range of different ways, including video, animation and film. Youll also have experience in using design software to develop dynamic collateral to help implement, promote and engage audiences in key campaigns.

Its an exciting time to join West Suffolk NHS Foundation Trust. As one of 40 hospitals being rebuilt as part of the governments New Hospital Programme, we are developing exciting plans for a new state-of-the-art healthcare facility for the people of west Suffolk. Come and use your excellent digital communications skills to be a part of that story

About us

#BeKnown at West Suffolk NHS Foundation Trust. By us. By our patients. By our community

Were a busy, friendly, rural NHS Trust providing high-quality care and compassion to more than a quarter of a million people across west Suffolk. We care for, treat and support people in hospital, at home and in various community settings.

The West Suffolk Hospital in Bury St Edmunds provides acute and secondary care services (emergency department, maternity and neonatal services, day surgery unit, eye treatment centre, Macmillan unit and childrens ward). It has 500+ beds and is a partner teaching hospital of the University of Cambridge.

Adult and paediatric community services, provided in collaboration with West Suffolk Alliance partners, include a range of nursing, therapy, specialist, and ongoing temporary care and rehabilitation, some at our Newmarket Community Hospital.

We do our utmost to achieve outstanding clinical outcomes for patients and our values of fairness, inclusivity, respect, safety and team work guide how we work and behave as a team.

With nearly 5,000 staff, from all over the world, we strive to make our organisation a great place to work. Whatever your role or ambition, we want to help you be the best you can be.

We promote a diverse and inclusive community where everyones voice counts and you can #BeKnown for whoever you are.

Join us. What will you #BeKnown for?

Job description

Job responsibilities


The West Suffolk NHS Foundation Trust (WSFT) communications team is responsible for internal and external communications, and supports public and patient involvement. This includes internal communications with the Trusts 3,800 staff, media relations, crisis management, public awareness campaigns, corporate identity, design of all corporate materials, web and intranet management, award events, videos and public consultations.

This is a busy department supporting an organisation that is often in the spotlight. The role will suit someone who has the ability to develop strong organisational skills combined with a naturally inquisitive mind and a thirst for knowledge.

The post holder will contribute to the successful overall performance of WSFT by providing web and digital communications support to the communications team. As a Global Digital Exemplar Trust, WSFT is at the forefront of digital technology and wants its communications to be no different.

In particular, the post holder will be responsible for the day to day management of the Trusts website, intranet, and social media channels.

The post holder will be required to continuously update their knowledge and skills to ensure that the organisation makes maximum use of the most appropriate digital communications technologies and channels.

Manage, co-ordinate and develop the WSFT internet site, and maximise its effectiveness as a communication channel.

Manage Trusts social networking sites, including but not limited to Facebook, Twitter and Linked In. Ensure such sites are checked and updated regularly, source regular original content for channels, remove inappropriate comments and research and provide answers to questions from the public and staff in a timely manner.

Take editorial responsibility for website and intranet content. Develop and maintain appropriate quality control systems to ensure information is accurate, timely, in line with legal requirements and on brand.

Market and promote the internet, intranet and digital communication channels internally.

Provide advice to internal colleagues to identify their needs, advising on all aspects of web development/digital communications.

Monitor access to digital platforms and evaluate the effectiveness of such channels.

Produce and edit copy for the Trusts online sites, including graphics/infographics.

Identify new media opportunities for engaging with the public, stakeholders and staff.

Design and maintain discussion forums, web-logs, online chats, surveys and other web/e-based engagement tools.

Provide advice, support and training to divisions, departments and individuals to maximise intranet/internet effectiveness and use, and to ensure consistent format and content style.

Liaise with external agencies in the development of web and digital channels.

Lead on video and podcast production for the Trust.

Researching and assessing new software technology for digital channels where it can be demonstrated to improve efficiency and meet the communication needs of the Trust.

Work closely with the IT department and other departments to ensure solutions are compatible with Trusts infrastructure and policies.

Facilitate equality, diversity and accessibility with regards to the website and intranet sites.

Support on Trust wide, digital improvement project and represent the communications team on project groups.

Deputise for the digital communications manager as appropriate

Person Specification

Personal Qualities


  • Ability to work effectively as a team player, and demonstrate self- motivation and initiative when working unsupervised
  • Demonstrate an understanding of commitment to customer care and quality of service
  • Ability and willingness to work out of hours on occasion
  • Demonstrate understanding of, and commitment to, equal opportunities as an employee and as a provider of service to the public
  • Positive attitude towards learning and development
  • Demonstrate a record of continuing professional development
  • Attention to detail
  • Ability to travel to all rural locations to carry out post



  • Experience working in web development/digital communications
  • Educated to A-level standard
  • Evidence of self-development


  • Degree or equivalent qualification/experience
  • Experience working in the NHS or another public sector organisation



  • Knowledge of digital media and technologies
  • Experience of working in a customer-facing environment
  • Experience (or demonstrable
  • appreciation) of the challenges facing public sector organisations

Skill & Abilities


  • Specialist IT skills, such as the ability to use content management systems, HTML, FTP software, Photoshop and so on.
  • Excellent verbal and written skills, with proven ability to produce, edit and proof read documents, sound command of grammar, spelling and punctuation.
  • Ability to translate often complex documents into plain English
  • Good interpersonal skills with the ability to communicate and work with staff from across the organisation
  • Ability to deliver to deadlines through effective time management skills; including ability to prioritise work and manage distractions and conflicting demands
  • Experience of developing new digital communication solutions
  • Proven planning and organisational skills
  • Excellent skills in Microsoft Office and Adobe design software
  • Ability to manage confrontational situations with tact and diplomacy
  • Ability to analyse issues quickly and make recommendations or contact relevant person for support.
  • Knowledge and understanding of the Data Protection Act, Freedom of Information Act and W3C guidelines and experience of implementing them.


  • Knowledge of the NHS and hospital services
  • Understanding of NHS policies
  • Competent user of Adobe Photo Shop, Adobe in Design, Adobe Premiere Elements
  • User of video production software Design skill and experience
  • Experience of producing podcasts

Any attachments will be accessible after you click to apply.


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